Sarojini Naidu College for Women

Affiliated to West Bengal State University

Govt Sponsored, Estd. 1956, UGC

NAAC Re-accredited with Grade "A" (3rd Cycle)

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Dr. Rituparna Chattopadhyay

Dr. Rituparna Chattopadhyay

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Dr. Rituparna Chattopadhyay

Dr. Rituparna Chattopadhyay

DESIGNATION

Guest Lecturer


BBA (TAH)

EMAIL

rituparnachattopadhyaynitdgp@gmail.com

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Biography

Dr. Rituparna Chattopadhyay, is the Guest Lecturer in the Department
of Business Administration (TAH), since January, 2020.
She has completed her Ph.D in Management Studies from National
Institute of Technology, Durgapur , under the supervision of Dr.
Kaushik Mandal. Her research orientation was on Internal Marketing ,
Financial Profitability and Study of employee Satisfaction.
She has served in many academic institutions such as EIILM, Amity
University, RICE, and Brainware University since 2008.

Currently, I am teaching the following courses:



  1. Financial Accounting
  2. Business Legislation and business environment

Journal Articles

  1. International Journal of Current Advance Research ( ISSN: 23196505) Volume 7; Issue 4(D) – Conceptual overview of relationship among internal marketing employee satisfaction and customer satisfaction and financial performance of service sector organization: a literature review
  2. Internal Marketing Orientation, Customer Satisfaction and Profitability: an empirical enquiry on Service Industries, IRTM 2021(International Conference on Interdisciplinary Research in Technology and Management in association with Taylor & Francis, 26th -28th February,2021

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